12 Ways to Energize Alumni Fundraising
Alumni fundraising should be easy, right? After all, charitable donations to colleges reached an all-time high of nearly $38 billion in 2014, according to the Council for Aid to
2017 USPS Direct Mail Promotions
Did you know that the United States Postal Service has promotions in place that can help you save BIG on direct mail marketing? For businesses, postage is often the biggest expense wit
The competition in the marketplace for brand awareness among the Millennial generation is fierce. According to Forbes, Millennials make up about a fourth of the population, have the purchasing power of about
If You Read Only One Article about Shared Mailers, Read This One.
Legendary adman David Ogilvy called direct mail marketing “my first love and secret weapon.” 30 years ago, he used direct mail services to driv