The competition in the marketplace for brand awareness among the Millennial generation is fierce. According to Forbes, Millennials make up about a fourth of the population, have the purchasing power of about
Use Your Brain to Cope with Tough Competition.
Pharmaceutical marketers know that providing thorough product knowledge is foundational, especially if you need to market to doctors. Physicians want to know the facts and
Printing lessons learned in UCDA’s May workshop
The digital revolution has given today’s photographers thousands of new ways to make photography more rich and compelling. It’s also turned every marketer with a
A knee-jerk reaction in this era where the internet has become the primary outlet for information dissemination is to abandon print marketing. Digital ads are cheaper to create, easier to manipulate, and have some an
What’s the best way to reach your customers and prospects? The answer could be different for each and every one! That’s why, implementing a cross-media campaign is the best strategy to help you reach the widest audienc