Color Printing: More Tips from the Pros
Modern printing brings together so many variables. Specialty coatings, complicated substrates, high-definition photography – how can you ensure you’re getting the kind of high-quality printing that gets customers and consumers excited about your products? At Intelligencer, we’ve satisfied some most demanding color marketers in the world, including Bloomingdales, J. Crew, Nordstrom, Armstrong Flooring, Bergdorf Goodman and Neiman Marcus.
From Boston to Baltimore, we’ve worked with some of the best. We asked our color experts to tap into their deep experience and share smart tips marketers, designers and print production managers can use to get the best results on color-critical jobs.
TIP: Don’t skimp on spot color
Using PMS or Pantone colors on CMYK runs can ensure true color when it counts. If you have to hit a certain color, for items like a logo or paint color, you may want to consider a PMS color. Adding one or more PMS color adds significant costs, but for color-critical printing jobs, it may be worth it.
TIP: Don’t expect first-rate color results from second-rate printing equipment
How you print your pieces matters. While there’s no single printing method that works for every job, some tend to produce better results than others. When you use top-of-the-line color-perfecting technology, like our new Man Roland 8/C Perfecting Sheet Fed Press, you’re setting yourself up for color success. (BTW, Intelligencer Printing is one of the only facilities in North America using this example of Man Roland’s top-of-the-line technology.)
TIP: Factor in storage and display
While color might look perfect right off the press, challenging changes in temperature, high moisture storage or long shelf lives could dramatically alter the finished product from any large commercial printer. If you anticipate these kinds of challenges, you can compensate by selecting printing techniques and substrates that are best suited to withstand these kinds of stresses.
TIP Pick an experienced printing partner
Color-critical printing is tough. Make sure your printer has a lot of recent experience with color-critical clients. Your printer should have the machinery and technicians who understand how important color is to your project. If you want to find out more about Intelligencer printing capabilities, contact us today.