Tactile & Textured Coatings for Print
There are many ways to make printed pieces stand out, like using bright colors, sharp graphics, and eye-catching fonts. These advertising tricks have been employed successfully in the printing world seemingly forever. But have you ever considered trying to appeal to several of your audience’s other senses? That’s where tactile coatings come in to play. Why offer your customers an ordinary printed surface, when you can coat it and give it a pleasing texture to touch, or use micro-encapsulation technology for customers to scratch-and-sniff a portion of the piece? Make your offer stand out and leave a lasting impression on your client-base by using tactile coatings.
One form of tactile coatings is standard UV coatings. They are added via a silk-screen printing process, and are used on synthetic stocks, mylar, static-cling film, and foils. They give your pieces a polished and dimensional look, and use environmentally-sound inks to mitigate the emissions of harmful VOCs. Raised UV coatings include gloss, dull, peanut shell, as well as other finishes and textures. These coatings can be applied across the entire printed surface or on just a particular portion. They can simulate the textures of skin, wood, sandpaper, metal, or fabric.
Another major advantage of coatings is that they also possess a protective quality. They can extend the lifespan of your printed piece while enhancing its appearance. The coating can protect your piece from abrasions, water damage, fingerprints, scuffs, and other potential damage. Pieces that are being mailed, or ones that are handled on a regular basis, such as business cards, brochures, or manuals, are perfect candidates for a specialty effect coating.
Tactile coatings are rapidly gaining popularity as printed media continues to attempt to distinguish itself from its competitors. Stand out to potential clientele by using tactile coatings in one form or another to capture their attention and please their senses. Contact Intelligencer today to discover the variety of tactile coatings we have to offer!
Intelligencer became one of the oldest printing companies in North America by constantly improving and innovating printing, direct mail, fulfillment and customized services. We don’t rest on our 200 years of experience. Intelligencer continually pushes the boundaries of technology to provide the latest advances in the art and science of printing. It’s no wonder we’re the preferred print supplier for so many Fortune 500 companies throughout the Northeast and Mid-Atlantic.