Print Catalogs Still Matter
Who could forget the time when phonebook-sized catalogs arrived in the mail from major department stores? Parents back then, intent on keeping their offspring busy, would hand over the catalog and a pencil and instruct their kids to circle the items they wished for. Most catalogs have decreased in size and content over the years, but their purpose is still very relevant today. Despite the convenience of online shopping, people still want to please their senses by leisurely flipping through a beautifully colorful printed catalog. Catalogs are clearly anything but obsolete.
Catalogs were once the only marketing device by which sellers could advertise their goods. Now, catalogs are used in different, and perhaps more supplemental, ways. One way is for businesses to feature sale items only. Another, is to give the customer just enough information to drive them to the company’s website or social media pages to find out more. Sometimes, a catalog is just a collection of vibrant images designed to help the targeted audience fall more in love with the brand.
A noteworthy feature about a catalog is the ability for a company to give exposure to many products that otherwise may not be seen during a visit to its brick and mortar location. Imagine a busy mom running to a store with kids in tow to grab a gallon of milk. This customer will be laser-focused on acquiring the one product she’s seeking. Once the kids are back home and napping, mom can take a moment to peruse a catalog from the same store and discover all the great merchandise she missed while she was on her earlier mission.
Advents of new printing technologies, employed by printing companies like Intell, have made delivering customized messages to a specific clientele a mainstream business practice. They say the most important word to a person is his or her own name, and with personalized variable data imagery and personalized mailing, utilizing a person’s name to catch his or her attention makes catalog design and promotions customizable for each unique customer.
Despite all the benefits of catalogs, they do, however, have their critics. Some would argue that printed catalogs are not good for the environment, while others say that it’s a wasteful way for businesses to spend their advertising budget. But like the purists who prefer to read actual books over digital tablets, there will always be a customer base that loves catalogs, and spends money because of something they spotted within its pages. Of course, there are those businesses that are exclusively online, but catalogs’ popularity has remained firmly intact despite what the naysayers believe.
Print catalogs still matter. People continue to enjoy receiving paper mail, and they also get excited about finding a catalog from one of their favorite stores in the mailbox. Catalogs might not play as prominent of a role as they did in a bygone era, but they are still a crucial marketing tool that can influence a consumer’s buying habits.
Intelligencer became one of the oldest printing companies in North America by constantly improving and innovating printing, direct mail, fulfillment and customized services. We don’t rest on our 200 years of experience. Intelligencer continually pushes the boundaries of technology to provide the latest advances in the art and science of printing. It’s no wonder we’re the preferred print supplier for so many Fortune 500 companies throughout the Northeast and Mid-Atlantic.