5 Effective Geofencing Strategies for Direct Marketers
Direct marketing is ever evolving. It’s an industry that’s continually growing both in size and complexity. At its heart, however, there remains one fundamental truth:
Marketers have to say the right thing, in the right place, at the right time.
Many advertising experts consider Geofencing to be one of those harbinger innovations.
It’s a thrilling new technology: A location-based virtual service for streamlining and directing promotions, SMS messages or other digital content directly to smartphones and mobile devices within a defined geographical location.
Geofencing is quickly becoming a standard in marketing toolkits.
When a user enters a “Geofence” – he or she can be prompted with specific, targeted ads and promotions via apps and websites in use on his or her device.
Advertising through mobile applications is growing in popularity every day, and Geofencing is a new vehicle for marketers to send location-specific, market-savvy ads directly to customers.
We’ve gathered a list of top-shelf Geofencing tactics to help improve your marketing ROI.
Take these five pointers and put them to work:
Raise awareness, on location
Combine Geofencing with Beaconing to engage customers in consumer-conversation upon entering your store(s). It’s a bold way to make a connection, and a tested way to make a sale.
HillShire Farms, for example, combined both content services to prompt consumers. The result was an increase in purchase-intent… 20 times over.
Capture competitors’ customers
Consider employing Geofencing services near your competitors’ store locations.
Dunkin’ Donuts recently used Geofencing and behavioral targeting around competitive locations to deliver deals and coupons on mobile devices. The immediate prompt was a successful call-to-action. Dunkin’ Donuts recorded 36% of customers who clicked on ads followed up with secondary action.
Spread the word
Geofencing is useful in directing customers to new store or service-delivery locations. If one of your stores has closed, just redirect patrons to your operative location. There’s no need to lose business on account of confusion or lack of continuity.
Set pertinent reminders
If your products or services are time-sensitive, you can use Geofencing to remind customers to take action at exactly the right moment.
Push the limits
Geofencing allows marketers to present immediate offers with high-stakes time limits. You can offer coupons for products or services with calls to “Act Now” – and mean it.
A lot of marketers and business-owners have taken advantage of the opportunity – prompting customers with minutes-long offers once they enter Geofences, compelling them to engage the promotion.
Employing Geofencing services can greatly improve your marketing ROI.
Geofencing is changing the digital marketing industry in big way. Give people what they want, when they want it, when they’re just around the corner.
Use Geofencing to raise awareness, increase foot-traffic, boost branding, and grow sales.
Call your Intell sales rep to learn more about how you can employ Geofencing effectively and economically to attract new customers to your business!
Intelligencer became one of the oldest printing companies in North America by constantly improving and innovating printing, direct mail, fulfillment and customized services. We don’t rest on our 200 years of experience. Intelligencer continually pushes the boundaries of technology to provide the latest advances in the art and science of printing. It’s no wonder we’re the preferred print supplier for so many Fortune 500 companies throughout the Northeast and Mid-Atlantic.